When I first saw an email stating 'Need Campus Ambassador for Innovative Ideators' in my college's newly created email inbox, I was excited to know what the heck is this 'Innovative Ideators'?
Frankly I always look forward in participating for branding/marketing activities so whenever I see an opportunity to become Campus Ambassador, I jump into it. But this time it was different unlike my previous experience with Microsoft and Naukri.com. 'Innovative Ideators' is not about any product /service but a team of wonderful individuals who have created a platform for B-School students to participate in management related competitions. Best thing about it is, it's not a one time competition but series of competitions all over the year!
'Innovative Ideators' help students to showcase their talent and at the same time provide amazing and fresh ideas to Corporate Houses. How? Let me give you the idea!
'Innovative Ideators' use a funda called 'Crowdsourcing' well not quite similar to outsourcing but they are similar in some aspects. Consider a Company, 'NeGa Technology' a pune based IT startup who wants to emerge as a Product Based company in near future but they lack in idea generation. They are clueless as in what product they should develop which will help to earn them reputation and revenue! Even being a start up they had angel investors who had faith in the founders, a team of three IT Professionals. So 'NeGa Technology' hired some creative heads to help the founders in developing that 'Unique' product. They launched a website which gives daily information of 'Events happening today in Colleges around Pune'. The website got huge success, NeGa Technology earned reputation as well as revenue but founders were still not satisfied. As they could target only college crowd, they needed something BIG from teenagers to oldies!
One of the founder read an article about 'Crowdsourcing', a new trend in Business World'. They found a money saving way to generate idea for their 'Unique' product!
So the very next day they gave an advertisement in Daily newspaper saying 'Do you have an 'e'-idea but unable to implement it? We'll show you the way! Mail/Call us NOW!'
From very next day, NeGa Technology received hundreds of emails and phone calls. Within a week they had 300 ideas out of which they shortlisted 80 which were unique! All of this with almost no or little money, the only cost was 'Advertisement in Daily'. They finally decided to merge five ideas into one and designed an innovative e-commerce portal. They offered some share of revenue earned in first year with the people whose ideas were used. While rest of the ideas were not scrapped but NeGa Technology informed other start ups that they have some ideas which can be implemented and shared the same to new start ups asking them to give some profit share to the idea generator if his/her idea is implemented. Win - Win situation isn't it?
Now how does 'Innovative Ideators' fit in this example? Well they arrange competitions which are based on the 'Live Case Study' or simply problems faced by the Corporate Houses for which they need help from a common man/consumer/crowd. In 'Innovative Ideators' case the ideas will be generated from talented and creative minds of students studying in prominent B-Schools! If the idea gets selected there are BIG Prizes and wonderful career opportunities that will be offered by the partner companies!
So why to think, just reach out to your 'Innovative Ideators' Campus Ambassador and get the more clear idea about the competitions!
Frankly I always look forward in participating for branding/marketing activities so whenever I see an opportunity to become Campus Ambassador, I jump into it. But this time it was different unlike my previous experience with Microsoft and Naukri.com. 'Innovative Ideators' is not about any product /service but a team of wonderful individuals who have created a platform for B-School students to participate in management related competitions. Best thing about it is, it's not a one time competition but series of competitions all over the year!
'Innovative Ideators' help students to showcase their talent and at the same time provide amazing and fresh ideas to Corporate Houses. How? Let me give you the idea!
'Innovative Ideators' use a funda called 'Crowdsourcing' well not quite similar to outsourcing but they are similar in some aspects. Consider a Company, 'NeGa Technology' a pune based IT startup who wants to emerge as a Product Based company in near future but they lack in idea generation. They are clueless as in what product they should develop which will help to earn them reputation and revenue! Even being a start up they had angel investors who had faith in the founders, a team of three IT Professionals. So 'NeGa Technology' hired some creative heads to help the founders in developing that 'Unique' product. They launched a website which gives daily information of 'Events happening today in Colleges around Pune'. The website got huge success, NeGa Technology earned reputation as well as revenue but founders were still not satisfied. As they could target only college crowd, they needed something BIG from teenagers to oldies!
One of the founder read an article about 'Crowdsourcing', a new trend in Business World'. They found a money saving way to generate idea for their 'Unique' product!
So the very next day they gave an advertisement in Daily newspaper saying 'Do you have an 'e'-idea but unable to implement it? We'll show you the way! Mail/Call us NOW!'
From very next day, NeGa Technology received hundreds of emails and phone calls. Within a week they had 300 ideas out of which they shortlisted 80 which were unique! All of this with almost no or little money, the only cost was 'Advertisement in Daily'. They finally decided to merge five ideas into one and designed an innovative e-commerce portal. They offered some share of revenue earned in first year with the people whose ideas were used. While rest of the ideas were not scrapped but NeGa Technology informed other start ups that they have some ideas which can be implemented and shared the same to new start ups asking them to give some profit share to the idea generator if his/her idea is implemented. Win - Win situation isn't it?
Now how does 'Innovative Ideators' fit in this example? Well they arrange competitions which are based on the 'Live Case Study' or simply problems faced by the Corporate Houses for which they need help from a common man/consumer/crowd. In 'Innovative Ideators' case the ideas will be generated from talented and creative minds of students studying in prominent B-Schools! If the idea gets selected there are BIG Prizes and wonderful career opportunities that will be offered by the partner companies!
So why to think, just reach out to your 'Innovative Ideators' Campus Ambassador and get the more clear idea about the competitions!
